Branding & Design for the first ever Cream of Green Olives by The BrandHouse

The launch of “MILESTONE”, a product of the company “Of Dreams and Knowledge”, begun with a triumph since it received the Most Innovative Business Ideas Award at the RE-INSPIRE GREECE Competition 2013.

MILESTONE is the first Organic Cream of Green Olives. The manual yet scientific process of extracting the olive juice with the use of a traditional millstone result to a green olive oil cream that is highly rich in antioxidant and nutritional values!

Therefore, the source of inspiration for The BrandHouse and the creation of the brand name MILESTONE that reflects the aim of the product: to become a milestone in the Olive Oil sector, a MILESTONE in Health and Nutrition!

The original bottle design is a pure representation of the traditional millstone, which is solely used in the processing of the product. The bottle is made by stoneware; the lid is made by natural cork and wood while the packaging is made by eco craft paper. MILESTONE will be available soon at selected points of sales in Greek and foreign markets.

The BrandHouse is also responsible for the artistic direction of the shooting of the product that took place in a traditional olive press museum in Peloponnese.

The logotype of the producer’s company «OF DREAMS & KNOWLEDGE» is “an olive tree-man” and is inspired by the entrepreneur’s decision to create innovative health – focused products by combining traditional processing methods and advanced scientific knowledge!

The BrandHouse created MILESTONE’s digital presence designed the product’s webpage (www.ofdreamsandknowledge.gr) and Social Media and the company’s visual communication!

Finally, under The BrandHouse guidance and support, Milestone was selected to receive a grant by ESPA program and another private funding initiative, the “Re-Inspire Greece from the Youth Up” Competition, where MILESTONE was awarded as one the most innovative business ideas.

The BrandHouse – Designing Key Brands