Nelly Nikari is a visionary entrepreneur and the founder of ''Get The Curl'', a hair styling brand dedicated to celebrating and enhancing natural curls.
With a passion for empowering individuals to embrace their unique beauty, she has revolutionized the hair care industry by creating a line of products that cater specifically to curly hair textures.
Her brand combines innovative, high-quality formulas with a deep understanding of the challenges faced by those with curly hair, offering solutions that nurture, define, and showcase the beauty of every curl.
Driven by her own journey Nelly has built ''Get The Curl'' into a symbol of self-love, authenticity, and the power of embracing one's natural beauty.
And here is her story.
''My story with curly hair
When I was in kindergarten, curly hair was a problem. Especially when your mother cuts your hair like a boy, because she has neither the time nor the inclination to untangle it every day and make pigtails, ponytails and other things.
Until puberty, most people thought my parents were raising two boys, one of whom was slightly chubbier. In adolescence, the chubby girl remained chubby, but evolved into a girl.
I had to comb them every day with fury. The more I combed them, the angrier they became, the wilder and wilder they grew like a dense bush on my head. In the fun of it, my mother would put a tweezer on the side, without adding anything, just for kicks!
It was there in the 80s that I got my first hair dryer. With that type of bellows in one hand and a small round brush in the other, like another Hercules I tried, in vain, to tame the Hydra.
Hours of endless hours for a battle lost in the first 10 minutes outside the house, because living on an island means humidity, and humidity is no friend to hair of any kind, let alone curly hair.
My mother, who had curly hair herself, was a fanatical anti-curly. To go out untidy or to go to an official event without having straightened up was an unconstitutional event and had the same penalties as Act 4000 on tendentiousness.
The haircut with the fine hair clipper passed through my ear like a whisper and a look, then a look from Mom, 1,000 words, was enough to make me hug my blow dryer and brush.
In the early 90’s, as a student, I made my first attempts, while no one was watching me of course, to leave it curly and lengthen it. But the parents, and especially the mother, had won. I never managed to get my hair longer.
I always thought that to be decent I had to be tidy and not frizzy, also combed and not tangled, as if there was an invisible hair police watching me.
Sometimes, when I think about them, I wonder why I used to go to a salon and we didn’t have a gardener we knew to prune them regularly. Maybe he would give them funny shapes.
Many years passed with failed straighteners, lots and lots of brushes, endless scissors, failed tip haircuts, uneven frames, curly back, curly front, new blow dryers with more and more watts, so loud that after a while my brushes, my fingers, my whole being burned.
Anyone who knows, knows!
Older now, with children, came the internet, online shopping. Found the usefulness of lower, I began to search, read, buy products from abroad. I learned to make hair gel from flaxseed.
I joined a community where the majority were women of color. I did what others did, sometimes successfully and sometimes not.
But the times when something worked, I was fascinated by the curls. They filled me with joy, I felt freer. I wished to be a teenager again so I could put them away and enjoy the gift that nature had given me.
They stopped curly hair being a problem. I had adult problems now.
I no longer have brushes, I rarely use combs. I don’t care if it’s humid, if they’re flaring up. I know some haircuts I’ll never get, but I don’t care because curly hair is freedom, it’s play, and I love it.
So in a nutshell, I decided that my last job before retirement would be my choice and not hers. To be something that I know well now and that I love very much.
It is with great pleasure and pride that I present to you my first products for curly hair. I am here to help you love them and bring out your uniqueness.
Life is too short to spend it straightening hair.
Let your curls dance!
Vision
My goal is to help new generations to love and showcase the uniqueness of their hair.''
Nelly Nikari
Founder & CEO
(The products are 100% organic, specially designed for curly hair without parabens, silicones and sulfates with sustainable PET packaging and chemical free)
